Rethinking Mobility: The Software-Defined Vehicle and the New Era of Automotive Services

Florian Bankoley explores how major corporations and startups are collaborating to redefine mobility, focusing on the automotive industry's shift towards software-defined vehicles. He discusses how this transformation enables a customer-centric approach, faster innovation, and cost reductions. The keynote also highlights the importance of open ecosystems and hyper-personalization in shaping future mobility experiences. It delves into the benefits of collaboration, where startups bring agility and new ideas, while corporations provide scale and market understanding. Ultimately, the discussion emphasizes embracing technological change, particularly AI and automation, to drive innovation and seize new opportunities in a dynamic global economy.