Discover how Volkswagen and Motherson are revolutionizing automotive interiors with "LOVR," a sustainable material made from hemp fibers. This presentation details their four-stage development process, emphasizing the material's low carbon footprint, recyclability, and cost-effectiveness. Learn about the economic and ecological benefits of LOVR, its successful application in automotive decorative parts, and future plans for expanding its use in complex geometries. The collaboration, recognized with a Global Innovation Award for Sustainability, highlights the power of OEM, Tier 1, and startup partnerships in driving sustainable innovation.
Jun/05 2025 • 3:35 PM
Discover how Volkswagen and Motherson are revolutionizing automotive interiors with "LOVR," a sustainable material made from hemp fibers. This presentation details their four-stage development process, emphasizing the material's low carbon footprint, recyclability, and cost-effectiveness. Learn about the economic and ecological benefits of LOVR, its successful application in automotive decorative parts, and future plans for expanding its use in complex geometries. The collaboration, recognized with a Global Innovation Award for Sustainability, highlights the power of OEM, Tier 1, and startup partnerships in driving sustainable innovation.
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