Leading the world in luxury vehicles and innovative mobility solutions.
STARTUP AUTOBAHN was founded in 2016 by Mercedes‑Benz, formerly Daimler, in cooperation with the innovation platform Plug and Play, the research factory ARENA2036 and the University of Stuttgart. This has resulted in an entire innovation network around the globe - with programmes in the United States, China, India, South Korea and now also in Canada. Since its foundation, a growing number of industrial partners and startups from all over the world have benefited from the STARTUP AUTOBAHN. Several technologies from the network have already been integrated into Mercedes-Benz series-production vehicles.
As STARTUP AUTOBAHN team at Mercedes-Benz, we mediate between startups and Mercedes-Benz AG, combining specific technological expertise with comprehensive automotive expertise. The aim is to find out within a short period of time whether Mercedes-Benz and start-ups can join forces to form collaborations and partnerships. The strategic fit at Mercedes-Benz and the maturity level of a start-up technology are decisive here.
Take a deep dive into the projects of Mercedes-Benz AG which are represented at expo2025.
Project Teaser
STARTUP AUTOBAHN powered by Plug and Play
Project Teaser
STARTUP AUTOBAHN powered by Plug and Play
Project Teaser
STARTUP AUTOBAHN powered by Plug and Play
Project Teaser
STARTUP AUTOBAHN powered by Plug and Play
Meet the individuals who form the backbone of Mercedes-Benz AGs collaboration at STARTUP AUTOBAHN and their colleagues who join this years Expo experience.
The leadership team of Mercedes-Benz AG who is part of this years Expo.
Want to know where you can connect with Mercedes-Benz AG at the expo2025? This agenda highlights all the specific times and locations they'll be present.
01:45PM
11:45 AM (UTC)
15 min
hosted with Mercedes-Benz AG
04:10PM
02:10 PM (UTC)
5 min
hosted with Mercedes-Benz AG, Cummins, About:Energy and Verne
04:15PM
02:15 PM (UTC)
15 min
hosted with DXC Technology, STMicroelectronics, Mercedes-Benz AG and Bosch
04:55PM
02:55 PM (UTC)
15 min
hosted with Bosch, OPmobility, STMicroelectronics, Motherson, Togg, Mercedes-Benz AG, Blueskeye AI, Seamless Digital, Sterntech, trinamiX, Buluttan, NevaXR and Zendar
05:20PM
03:20 PM (UTC)
10 min
hosted with Mercedes-Benz AG, Togg, Eberspächer, Porsche, Frickly Systems, Wyseye, pacemaker.ai, Neura Robotics and Humanoid Robots