Founding Partner

Mercedes-Benz AG

Leading the world in luxury vehicles and innovative mobility solutions.

Visit Website

Logo

The official logo of Mercedes-Benz AG

Partner Since

May 2016 (15 progs.)

Active Programs

Prog. 1
...
Prog. 2024
Prog. 2025

Overview

The most important information about Mercedes-Benz AG

Location

Mercedes-Benz AG‘s headquarter is located in Stuttgart, DE

STARTUP AUTOBAHN was founded in 2016 by Mercedes‑Benz, formerly Daimler, in cooperation with the innovation platform Plug and Play, the research factory ARENA2036 and the University of Stuttgart. This has resulted in an entire innovation network around the globe - with programmes in the United States, China, India, South Korea and now also in Canada. Since its foundation, a growing number of industrial partners and startups from all over the world have benefited from the STARTUP AUTOBAHN. Several technologies from the network have already been integrated into Mercedes-Benz series-production vehicles.

As STARTUP AUTOBAHN team at Mercedes-Benz, we mediate between startups and Mercedes-Benz AG, combining specific technological expertise with comprehensive automotive expertise. The aim is to find out within a short period of time whether Mercedes-Benz and start-ups can join forces to form collaborations and partnerships. The strategic fit at Mercedes-Benz and the maturity level of a start-up technology are decisive here.

Projects of Mercedes-Benz AG

Take a deep dive into the projects of Mercedes-Benz AG which are represented at expo2025.

Project Teaser

STARTUP AUTOBAHN powered by Plug and Play

From 0 to 76,000 in 17 Days: Redefine AI Data Delivery at F1 Pace
Stardust empowers Mercedes-Benz’s global autonomous driving platform by integrating

Project Teaser

STARTUP AUTOBAHN powered by Plug and Play

Lidar-level Precision through Software-defined Radar for ADAS
advanced auto-labelling algorithms and diverse toolchain features.

Project Teaser

STARTUP AUTOBAHN powered by Plug and Play

Digitising Battery Physics to Accelerate EV Design
About:Energy partnered with Mercedes-Benz to accelerate the design of fast-charging, longer-lasting EV platforms.

Project Teaser

STARTUP AUTOBAHN powered by Plug and Play

R&D Projects Realised Faster
Frickly Systems is developing a platform for rapid prototyping of automotive control units for Mercedes-Benz.

Employees of Mercedes-Benz AG

Meet the individuals who form the backbone of Mercedes-Benz AGs collaboration at STARTUP AUTOBAHN and their colleagues who join this years Expo experience.

Executives of Mercedes-Benz AG

The leadership team of Mercedes-Benz AG who is part of this years Expo.

Catch Mercedes-Benz AG live!

Want to know where you can connect with Mercedes-Benz AG at the expo2025? This agenda highlights all the specific times and locations they'll be present.

01:45PM

11:45 AM (UTC)

15 min

Keynote

Keynote "Accelerating Innovation at Full Speed with Bertha Benz's Spirit"

hosted with Mercedes-Benz AG

04:10PM

02:10 PM (UTC)

5 min

Pitch Session
Sustainability
Heavy Duty

Pitch Session by Program Startups

hosted with Mercedes-Benz AG, Cummins, About:Energy and Verne

04:15PM

02:15 PM (UTC)

15 min

Panel
Mobility

Panel Discussion "The Software-Defined Vehicle: What’s the Value and Who's Driving?"

hosted with DXC Technology, STMicroelectronics, Mercedes-Benz AG and Bosch

04:55PM

02:55 PM (UTC)

15 min

Pitch Session
Mobility

Pitch Session by Program Startups

hosted with Bosch, OPmobility, STMicroelectronics, Motherson, Togg, Mercedes-Benz AG, Blueskeye AI, Seamless Digital, Sterntech, trinamiX, Buluttan, NevaXR and Zendar

05:20PM

03:20 PM (UTC)

10 min

Pitch Session
Production

Pitch Session by Program Startups

hosted with Mercedes-Benz AG, Togg, Eberspächer, Porsche, Frickly Systems, Wyseye, pacemaker.ai, Neura Robotics and Humanoid Robots

Stay in the loop on our socials.

#startupautobahn #expo2025

Or leave your email and we‘ll get in touch with you.*

* We do not spam—but you will be part of our regular update emails to keep you in the loop.

Loading Application Form...