Mercedes-Benz AG

Pitch Session

About:Energy - Program Startup Pitch

Hendrik from Mercedes-Benz and Gavin from About Energy discuss their collaboration on battery technology. About Energy provides Mercedes-Benz with highly accurate, "white box" digital twin models of individual battery cells, enabling Mercedes-Benz to build in-house expertise in advanced electrochemical modeling and improve battery design virtually, saving time and effort.

Panel

The Software-Defined Vehicle: What’s the Value and Who's Driving?

This panel session explores the shift from hardware-defined to software-defined vehicles, discussing the new challenges and roles emerging for suppliers and software integrators. The panelists, including representatives from DXC Technology, STMicroelectronics, and Mercedes-Benz Tech Innovations, delve into topics such as customer excitement through over-the-air updates, the fundamental role of electronics in the future of software-defined vehicles, and the complexities of integrating software systems among various partners. They emphasize the importance of collaboration, open-source communities, and a "code-first" approach to accelerate software development and drive innovation in the automotive industry.

Pitch Session

Stardust - Program Startup Pitch

Stardust, in partnership with Mercedes-Benz, provides a global tool chain for labeling and solving AI-related problems for ADAS systems. They collect and annotate data using their AI-powered "Rosetta" system, which automates 70% of data processing, and use the "Morning Star" system for data processing and mining. Stardust has over eight years of experience, has participated in the mass production of over 70 ADAS cars globally, and has offices in Europe, the US, and Asia, with a Middle East launch planned.

Pitch Session

Zendar - Program Startup Pitch

Zendar, a California-based startup, is developing high-resolution radar sensor techniques to solve challenging scenarios like detecting stationary traffic, a person next to a car, or debris on the road from a distance. Their approach uses three mass-produced, low-cost standard radar sensors operated in a virtual network to achieve superior resolution compared to classical radar systems. They are seeking partnerships to integrate their technology, which generates a point cloud offering 10 times the resolution of an MR and four to five times better than an FR.

Pitch Session

Frickly Systems - Program Startup Pitch

Frickly Systems GmbH specializes in the development and manufacturing of electronic products for consumer, industrial, and automotive applications. The company offers comprehensive services, encompassing electronic engineering, software development, and product design, to deliver end-to-end solutions. Frickly Systems provides rapid prototyping and manufacturing, ensuring adherence to client specifications and delivering products from initial concept to final production.